Our Products . .
  1. Consumer Wants
    Consumer Wants
    Consumers want to benefit from your expertise as a professional: They want you to prescribe for them, but they also want to make their own decisions from the options presented.
  2. Concept
    The book is based upon an international survey of 1,836 eyecare consumers on 4 continents, combined with the conclusions reached from the author's own experiences.
  3. Easy to Order
    Easy to Order
    The convenience of ordering on-line. Visit our Store and complete the secure order form, with payment by Visa or Mastercard. (PayPal a/c not needed).
A book written for professional optometrists and practice owners. Almost 300 pages, printed in colour.
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  1. Topics
    Almost 300 pages covering the Consumer Survey; Learning from Others; The Patient Cycle; Clinical Guides; Practice Growth; Retaining & Attracting Patients; Shared Resources; and a unique Practice Growth Plan.
  2. Author
    Well-known optometrist Tony Hanks wrote "What Patients Want" based upon his 35 years of patient and practice management experience.
  3. Resources
    There is learning from other fields – like marketing & psychology. There is also a collection of resources and forms that can be used with patients and staff in your practice.
  4. Book Review
    Book Review
    "What Patients Want" has received excellent reviews in the press. View a review from the magazine MiVision:
FAQ 00503
Examples of Pages in "What Patients Want" . .
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FAQ's & Resources
Our Store & Prices
The Author
Our Official Charity
The Optometry Team
What Patients
Eye Charts
Paediatric Test
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